Best Online Platforms to Sell Pottery

Best Online Platforms to Sell Pottery

Are you an artist or collector of pottery looking for the perfect platform to sell your pieces online? Look no further! In this article, we will explore the top platforms that cater to artists and collectors alike, providing a marketplace for buying and selling pottery.

When it comes to selling pottery online, it’s important to choose a platform that not only showcases your work beautifully but also has a wide audience of potential customers. These platforms offer a range of features and tools to help you connect with buyers and market your pottery effectively.

One of the most popular platforms for selling pottery online is Etsy. With its focus on handmade and vintage items, Etsy provides a perfect marketplace for artists and collectors alike. You can create your own online shop, customize it to reflect your brand, and list your pottery for sale. The platform also offers various promotional tools to help you reach a wider audience.

Another platform that has gained popularity among pottery artists is ArtFire. Known for its supportive community of artists, ArtFire allows you to set up your own shop and sell your pottery directly to customers. With its user-friendly interface and affordable pricing plans, ArtFire is a great option for artists looking to sell their pottery online.

If you’re an artist looking for a more exclusive platform, Ceramic Art Network might be the perfect fit for you. This platform is dedicated solely to ceramic artists and collectors, providing a curated marketplace for high-quality pottery. By joining Ceramic Art Network, you can connect with a community of fellow artists and collectors and showcase your pottery to a discerning audience.

Whether you’re an established artist or just starting out, selling pottery online can be a rewarding venture. By choosing the right platform, you can reach a wider audience, connect with buyers, and showcase your talent to the world. Explore these top platforms for selling pottery online and take your art to new heights!

What is Pottery?

Pottery is the art of creating vessels and other objects made from clay and then firing them at high temperatures to create a durable, non-porous material. This ancient art form has been practiced for thousands of years and is found in cultures around the world.

Clay, the primary material used in pottery, is a natural substance that comes from the earth. It is formed from the slow erosion of rocks over thousands of years. Different types of clay have different qualities, which can affect the final appearance and performance of the pottery.

The process of creating pottery involves several steps. First, the clay is prepared by removing impurities and kneading it to make it homogenous and easier to work with. Then, the potter shapes the clay using various techniques such as hand-building or wheel-throwing.

Once the desired form is achieved, the pottery is left to dry completely. This process can take several days or even weeks, depending on the size and thickness of the piece. After drying, the pottery is fired in a kiln, which is an oven specifically designed for firing clay.

The firing process transforms the clay into a hard, durable material known as ceramic. Pottery can be fired at different temperatures, which will affect its final appearance and properties. Low-fired pottery, for example, will have a porous surface while high-fired pottery will be more dense and glass-like.

After the initial firing, the pottery can be glazed to add color and a decorative surface. Glazes are made from various minerals and chemicals that melt and fuse with the clay during a second firing. This second firing, called glaze firing, is necessary to achieve the final, finished appearance of the pottery.

Pottery has a wide range of uses and forms. It can be functional, such as plates, bowls, and vases, or purely decorative, such as sculptures and figurines. It can also vary in style, from traditional and rustic to contemporary and avant-garde.

Today, pottery is not just a utilitarian craft but also a recognized art form. Many talented potters create unique and highly sought-after pieces that are collected by art enthusiasts and displayed in galleries and museums around the world.

If you are interested in pottery, whether as an artist or a collector, the online platforms mentioned in this article can provide you with opportunities to buy, sell, and showcase your work.

Why Sell Pottery Online?

Selling pottery online can be a great way for artists and collectors to reach a wider audience and sell their pieces to customers all over the world. Here are some reasons why selling pottery online can be beneficial:

  1. Increased Exposure: By selling pottery online, artists and collectors can showcase their work to a global audience. They are not limited to selling their pieces locally or through physical stores. Online platforms allow them to reach customers from different countries and cultures who appreciate and value their unique handmade pottery.
  2. Convenience: Selling pottery online offers convenience for both the seller and the buyer. Artists and collectors can easily list their pieces for sale on online platforms without the need to set up a physical store or attend art fairs. Buyers can browse and purchase pottery from the comfort of their own homes, without the need to travel to different galleries or shops.
  3. Direct Interaction: Online platforms provide opportunities for direct interaction between the seller and the buyer. Artists and collectors can communicate with potential customers, answer questions, and provide additional information about their pottery. This direct interaction can help build relationships and create a personalized buying experience.
  4. Higher Profit Margins: Selling pottery online can potentially lead to higher profit margins. Online platforms often have lower overhead costs compared to physical stores, such as rent and staffing. This allows artists and collectors to price their pottery competitively while still maintaining a higher profit margin.
  5. Flexible Selling Options: Online platforms offer various selling options, allowing artists and collectors to choose the one that best suits their needs. They can choose to sell individual pieces, create limited edition series, or offer custom-made pottery. They can also participate in online auctions or sell through online galleries, providing them with flexibility and control over their selling process.

In conclusion, selling pottery online provides artists and collectors with the opportunity to reach a wider audience, increase their exposure, and potentially achieve higher profit margins. The convenience and flexibility of online platforms make it an attractive option for both sellers and buyers, allowing for direct interaction and personalized buying experiences.

Top Platforms for Selling Pottery

If you’re a pottery artist or collector looking to sell your pieces online, there are several platforms available that cater specifically to the pottery market. These platforms provide a convenient way to showcase and sell your pottery to a wide audience of potential buyers. Here are some of the top platforms for selling pottery:

  • Etsy: Etsy is a popular online marketplace that allows artists and artisans to sell their handmade goods, including pottery. Etsy offers a dedicated section for pottery, where you can set up a shop, list your products, and reach a global audience of buyers.
  • ArtFire: ArtFire is another platform that focuses on handmade and vintage goods. It provides a marketplace for artists to sell their pottery and other crafts. ArtFire offers various pricing plans and features for sellers, making it a flexible option for pottery artists.
  • Bonanza: Bonanza is an online marketplace that offers a wide range of products, including pottery. It provides a user-friendly interface and offers various selling tools and features to help you promote and sell your pottery to a large audience.
  • Facebook Marketplace: Facebook Marketplace is a popular platform for buying and selling various products, including pottery. It allows you to list your pottery for sale in your local area and reach potential buyers in your community.
  • Instagram: While not a traditional marketplace, Instagram has become a powerful platform for artists to showcase and sell their work. You can create an Instagram account dedicated to your pottery and use hashtags and engaging content to attract buyers and grow your audience.

In addition to these platforms, it’s also worth considering setting up your own website or online store to sell your pottery. This gives you full control over your brand and allows you to create a unique shopping experience for your customers. However, keep in mind that building and promoting your own website may require more time and effort compared to using established marketplaces.

When choosing a platform to sell your pottery, consider factors such as fees, audience reach, ease of use, and marketing tools available. It’s also a good idea to research each platform and read reviews from other pottery sellers to get a better understanding of their pros and cons. By using these top platforms for selling pottery, you’ll be well-equipped to showcase and sell your beautiful pottery pieces to a wide range of buyers.


Etsy is one of the top platforms for artists and collectors to sell pottery online. It is a global marketplace that connects buyers and sellers of handmade and vintage items, including pottery.

Advantages of selling pottery on Etsy:

  • Etsy has a large user base, which means there is a greater potential for your pottery to reach a wide audience of art enthusiasts and collectors.
  • Etsy provides a user-friendly platform for artists to showcase and sell their pottery. You can create a customizable storefront to display your pieces, add detailed descriptions, and upload high-quality images.
  • Etsy offers various marketing tools to help promote your pottery, such as social media integration, customizable coupons, and the ability to offer free shipping or discounts.
  • Etsy provides a secure payment system, protecting both the buyer and the seller. You can choose to receive payments through various methods, including credit cards, PayPal, and Etsy gift cards.
  • Etsy offers seller protection policies, including a case resolution system to help resolve any disputes that may arise with buyers.

How to sell pottery on Etsy:

  1. Create an Etsy account: Sign up for an account on Etsy’s website.
  2. Set up your shop: Customize your shop’s name, logo, and banner. You can also add a profile picture and write a bio to introduce yourself as an artist.
  3. Add your pottery listings: Create individual listings for each piece of pottery you want to sell. Include detailed descriptions, measurements, pricing, and high-quality images.
  4. Choose your payment methods: Set up your preferred payment methods, such as PayPal or credit card processing, and ensure your payment details are securely stored.
  5. Market and promote your pottery: Utilize Etsy’s marketing tools to promote your pottery listings. For example, share your listings on social media, offer discounts or free shipping, and engage with potential buyers through Etsy’s messaging system.
  6. Fulfill orders and provide excellent customer service: Once you start receiving orders, package and ship your pottery promptly. Ensure you provide excellent customer service by promptly responding to inquiries and addressing any concerns or issues.


Etsy is a popular platform for artists and collectors to sell pottery online due to its large user base, user-friendly interface, and marketing tools. By following the steps to set up your Etsy shop and effectively market your pottery, you can reach a wide audience and increase your chances of selling your pieces to art enthusiasts and collectors.


eBay is one of the largest and most popular online marketplaces in the world, making it a great platform for selling pottery. Here are some key features and benefits of selling pottery on eBay:

  • Large Customer Base: eBay has millions of active buyers from all over the world, giving you a wide audience for your pottery.
  • Auction Format: You can choose to list your pottery for auction, allowing potential buyers to bid on your items. This can create a sense of urgency and competition, often resulting in higher sale prices.
  • Fixed Price Listings: If you prefer, you can also list your pottery with a fixed price, allowing buyers to purchase your items immediately.
  • Customizable Listings: eBay provides various options for creating detailed and attractive listings for your pottery. You can add multiple photos, detailed descriptions, and specify shipping and payment options.
  • Global Shipping Program: eBay offers a global shipping program that allows you to easily ship your pottery internationally, expanding your potential customer base even further.
  • Feedback System: eBay has a feedback system that allows buyers and sellers to rate and review each other. Maintaining a positive feedback rating can help build trust with potential buyers.

While eBay provides a great platform for selling pottery online, it’s important to keep in mind the fees associated with selling on the platform. eBay charges listing fees, final value fees, and additional fees for additional services such as international shipping. Make sure to consider these fees when pricing your pottery.

Pros Cons
  • Large customer base
  • Auction format
  • Customizable listings
  • Global shipping program
  • Feedback system
  • Fees for listing and additional services
  • Competition from other sellers

Overall, eBay is a top platform for selling pottery online due to its large customer base, customizable listings, and various selling formats. It’s important to carefully consider the fees and competition, but with the right strategy, eBay can be a profitable platform for pottery artists and collectors.

Amazon Handmade

Amazon Handmade is a platform specifically designed for artisans to sell their handmade products, including pottery. It offers a unique opportunity for pottery artists to reach a massive customer base and gain exposure. Here are some key features and benefits of selling pottery on Amazon Handmade:

  • Built-in customer base: Amazon has millions of active customers from around the world. Selling on Amazon Handmade allows pottery artists to tap into this existing customer base and potentially increase sales.
  • Global reach: Amazon Handmade provides global reach, allowing pottery artists to sell their products internationally and expand their customer base beyond their local market.
  • Easy to set up: Creating a seller account and listing products on Amazon Handmade is relatively straightforward. The platform provides step-by-step guidance to help artisans get started quickly.
  • Product customization: Amazon Handmade allows artisans to offer customized options for their pottery products. This feature enables artists to cater to individual customer preferences and provide unique pieces.
  • Fulfillment options: Sellers on Amazon Handmade can choose to fulfill orders themselves or use the Fulfillment by Amazon (FBA) service. FBA takes care of inventory storage, packaging, shipping, and customer service, making it easier for artisans to focus on their craft.

In addition to these features, Amazon Handmade also provides promotional opportunities such as advertising, storefront customization, and participation in Amazon’s Prime program.

It’s important for pottery artists to ensure their listings stand out and attract potential customers. This can be achieved through high-quality product images, detailed product descriptions, and positive customer reviews.

While Amazon Handmade offers great potential for pottery artists, it’s essential to carefully manage inventory, pricing, and customer service to ensure a successful selling experience. Regularly monitoring and optimizing listings can help increase visibility and sales.

In conclusion, Amazon Handmade is a powerful platform for pottery artists to sell their unique creations to a vast customer base. With its ease of use, global reach, and promotional opportunities, pottery artists can leverage Amazon Handmade to grow their business and connect with pottery enthusiasts worldwide.


Artfire is an online marketplace for handmade and vintage items, including pottery. It provides a platform for artists and collectors to buy and sell their pottery creations. Here are some key features of Artfire:

  • Marketplace for Handmade and Vintage Items: Artfire allows artists and collectors to showcase and sell their handmade pottery items. Whether you create functional pottery, decorative pieces, or collect vintage pottery, Artfire provides a platform to reach potential buyers.
  • Support for Multiple Categories and Styles: Artfire offers a wide range of categories and styles for pottery, allowing artists to list their items under appropriate classifications. This helps buyers easily find and explore pottery items that match their preferences.
  • Customizable Shop: Sellers on Artfire can personalize their shop by adding a logo, banner, and custom branding elements. This allows artists to create a cohesive visual identity and stand out from the competition.
  • Social Media Integration: Artfire integrates with various social media platforms, enabling sellers to promote their pottery items on channels like Facebook, Twitter, and Pinterest. This feature helps artists expand their reach and attract potential buyers.
  • Community and Support: Artfire fosters a community of artists, collectors, and buyers. It provides forums, groups, and a chat feature to facilitate communication and collaboration among members. Additionally, Artfire offers support through tutorials, articles, and customer service.
  • Commission and Fees: Artfire charges a monthly membership fee, which varies depending on the seller’s chosen plan. There are also transaction fees and optional advertising fees for additional exposure. However, Artfire does not charge any listing fees.

If you are a potter looking for an online platform to sell your creations or a collector searching for unique pottery pieces, Artfire offers a user-friendly marketplace with a supportive community and a variety of features to help you showcase and sell your pottery.


What are some popular online platforms for selling pottery?

Some popular online platforms for selling pottery include Etsy, eBay, Instagram, Facebook Marketplace, and ArtFire.

Can I sell my pottery on Instagram?

Yes, you can sell your pottery on Instagram. Many artists use Instagram as a platform to showcase and sell their work. You can create a business account, post photos of your pottery, and direct potential buyers to your website or online shop.

What is the benefit of selling pottery on Etsy?

One of the benefits of selling pottery on Etsy is that it is a popular marketplace specifically for handmade and vintage items. It has a large customer base, and many people visit the site specifically to buy unique, handmade products like pottery.

How can I attract buyers to my online pottery shop?

To attract buyers to your online pottery shop, you can use high-quality photos of your pottery, write detailed descriptions, and promote your shop on social media platforms. You can also consider offering promotions or discounts to entice potential buyers.

What should I consider when choosing an online platform to sell my pottery?

When choosing an online platform to sell your pottery, you should consider factors such as the platform’s fees and commission structure, its user base and target audience, the ease of use, and any additional features or tools offered for promoting your products.


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